clock … watching time, the only true currency

People wonder whether social network advertising will prove as lucrative as the search ads which have driven Google to its current throne. I don’t have the answer.

But this morning I saw an ad on Facebook that was relevant and interesting to me, and I clicked on it. It was a text ad, “Core Perform C2 Seat: The first stability-adjustable seat for the Concept2 erg. Strengthened core muscles, improved rowing efficiency, and faster boats!” View the screenshot:

I don’t actually own a Concept2 erg, but I’ve spent plenty of time on earlier models. I won’t be purchasing the Core Perform, but glad to know it exists. I assume my mention of rowing in my Facebook profile was enough to connect the dots. Not remarkable targeting, but interesting all the same.

Only caveat to the “success” of this ad? I was only visiting Facebook to accept a friend request. The site isn’t part of my daily fabric.

Technical note: Facebook uses Javascript to obscure the (incredibly long) tracking URL and display the actual destination URL (http://www.coreperform.com/product.php). That’s a nice touch. It gives me confidence to know the actual destination URL. Of course, I checked the source, and saw the actual click URL, but few would bother. I assume Google has tested this display URL replacement technique, and decided it’s not worth the extra page load time…yet.