clock … watching time, the only true currency

A journal from John B. Roberts

clock  …  watching time, the only true currency header image 2

Output

March 27th, 2004 · No Comments

Michael McDonough’s Top Ten Things They Never Taught Me in Design School… let’s skip to #9, shall we?

9. It all comes down to output.
No matter how cool your computer rendering is, no matter how brilliant your essay is, no matter how fabulous your whatever is, if you can‰t output it, distribute it, and make it known, it basically doesn‰t exist. Orient yourself to output. Schedule output. Output, output, output. Show Me The Output.

Amen. If it’s not live, it’s academic. I have to remember that, too.
[via Design Observer, via Noise Between Stations]

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